Ryan Custer
Founder and Operator of COUGAR® Energy Drink
Roanoke, TX
COMMITMENT | LEADERSHIP | INTEGRITY
Personable business professional that translates business strategies into maximum profits
commensurate with the best interest of shareholders, customers, employees and the public. Dedicated to maintaining a reputation built on quality, service and uncompromising ethics.
Work Experience
Chief Executive Officer | Founder
August 2008 to Present
COUGAR® is a modern lifestyle beverage company focusing on empowering women by complimenting their lifestyle with a healthy alternative to male marketed functional beverages. A portion of proceeds from each sale is donated to the National Breast Cancer Foundation.
Owner and operator of all business operations including accounting, sales calls, legal inquires, marketing plans, team building and solid foundation of industry relationships.
• Time management to produce maximum revenues
• Accounting and Finance - Importance of budgeting and meeting goals and deadlines
• Analysis of industry, marketing and advertising campaigns to produce the desired results to compliment organizations operational objectives
• Team building and management encompassing both on-site and off campus business professionals
• Product positioning and branding on a global platform
• Design, develop and maintain e-commerce, social media and virtual marketing campaigns
Brand Director | IT Director
June 2010 to January 2011
AGS Brands has been in business for 30 years supplying the outdoor retail market with a variety of consumer products. The companys portfolio of products includes the specialty line of Aloe Gator Suncare, first aid care, energy drinks and even camping gear.
• Entire network infrastructure development
• E-commerce positioning and training
• Digital photography portfolio of over 200 SKUs creating companies first database
• New product development including packaging, positioning, marketing and selling strategies, training manuals and sales presentations
• Sales increased 37% during hire
Financial Business Analyst | Loan Officer
August 2006 to 2010
Centerline Capital, formerly CharterMac (NYSE: CHC), is one of the nations leading full-service real estate finance companies. They offer capital solutions to developers and owners of properties throughout the country and quality real estate investment products to institutional and retail real estate investors.
Proactive asset management and timely resolution of an assigned portfolio of distressed commercial real estate mortgage loans, affordable limited partnerships and/or REO properties through application of strong negotiation skills and comprehensive analysis and understanding of the related loan documents, partnership documents, collateral performance and resolution alternatives.
• Complete analysis of collateral by obtaining and reviewing 3rd party documents
• Prepare technical reports by collecting, analyzing and summarizing information trends
• In-depth analysis of financial projections, loan-to-value, risk to shareholders and return on investment
• Sizing and underwriting Bridge, Conduit, A/B-Notes, and Mezzanine Loans
• Assist in Borrower credit analysis
• Final investment analysis presentation to investor counsel
Surveillance Analyst | Acquisition Assistant
June 2006 to August 2006
ARCap seeks capital appreciation and current income by investing in Commercial Mortgage Backed Securities ("CMBS") generally having ratings of BB and lower. Their philosophy is to buy subordinate CMBS utilizing expert due diligence and underwriting and to hold the investments for realization of value over the life of the bonds. They re-underwrite every property and mortgage in each transaction it acquires.
Assisted head Re-Underwriter in comprehensive due diligence review of collateral mortgages and real estate to support the acquisition of high yielding CMBS. Such mortgages are secured by office, retail, multifamily, hospitality and other commercial property types located throughout the United States. The due diligence proves took into consideration the physical and economic characteristics as well as the Loan Originators underwriting to reach an informed opinion on the propertys long-term ability to support its mortgage obligations.
• Review of Loan Originators underwriting assumptions, reporting findings to Re-Underwriter
• Review and entry of property financial statements
• Analyze and model property performance using proprietary software
• Compile/research market data (CoStar, REIS)
• Review third party reports (Engineering, Environmental, Appraisal)
• Run Pool Refinance Loss Factor (PRLF) model, reporting findings to Managing Director
Store Manager
2001 to 2006
GNC is the largest global specialty retailer of nutritional products; including vitamin, mineral, herbal and other specialty supplements and sports nutrition, diet and energy products.
• Promoted to Manager - operated stores independently open to close
• Awarded numerous bonuses for ethics, business practices and exceeding sales goals
• Frequent GNC Employee of the Month
• Internship / Training included product knowledge, marketing, customer relations, inventory
management, pricing, competition analysis and employee management
Education
Bachelor of Business Administration (BBA) in Business and Real Estate
2002 to 2006
High School or equivalent in General Studies
1998 to 2002
Skills
Creative Team Leadership, Product Positioning & Branding, Sales & Marketing Strategies/Campaigns, Product & Industry Investment Analysis, Mortgage & Real Estate Lending, Loan Workout and Underwriting, Investment Valuation, Website Building (design, development and deployment), CSS, CSS3, HTML, HTML5, jQuery, SEO, Data Analytics, Social Media
Links
Awards
ABC's Shark Tank
March 2012
Brand COUGAR® Lifestyle Essentials was featured on Season 3 of ABCs Shark Tank season finale. COUGAR® was 1 of 40 businesses to be filmed and aired out of 20,000 round two participants.
Culinary Group State & National Champions
March 2012
Consulted The Academy of Culinary Arts & Hospitality Services at Byron Nelson High School on presentation and engagement. Team won state and nationals earning scholarship offers from The Culinary Institute of America ($8,000), Sulivan University ($6,000) and The Art Institute ($12,000) including full-ride offers valued at over $120,000 from some of the top programs in the nation.
GNC Employee of the Month
January 2004
Frequent GNC Employee of the Month Winner
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