Founder and chief executive officer

Jeffrey Ross

Founder and Chief Executive Officer

Brooklyn, NY

CFO, Risk Management, Start-up

Work Experience

Founder and Chief Executive Officer

ROHLA LLC -

New York, NY

2010 to 2012

Subway Restaurant Franchisee - record sales within 3 months for a location in existence for 8yrs, 30% increase YOY
• Improved training via online courses, increased employee productivity (units per employee hour) by 44%
• Responsible for local trade-area sales and marketing, increased customer count by 22%
• Augmented revenue by increasing morning sales by 20%; managed staff of 10 in bilingual workplace

ING Capital LLC - Global Investment Strategies Investor/Risk Manager

ING Group -

New York, NY

2008 to 2011

Analyst/Investor/Risk Manager in principal investment group, a division of ING Bank managing approximately $4BN
portfolio of Fixed Income and Equity investments.
• Primary Analyst responsible for managing investment and risk for Commercial Real Estate portfolio, including CMBS,
CRE CDOs and REIT corporate bonds.
• Integral team member involved in the risk analysis and investment of the US and UK RMBS, Aircraft, Container and
Franchise loan portfolio.
• Advised on dissolution of CDO after Event of Default.

UBS Principal Finance/Dillon Read Associate

UBS AG -

New York, NY

2004 to 2007

Investor on the principal finance desk. One of two trainees ever to be selected for the coveted UBS Principal Finance
desk since its creation in 1998.
• Developed analyses for private equity investments in the pharmaceutical royalty space. Performed full valuation
analysis including comparable valuations and discounted cash flow analysis.
• Purchased equity stakes in over $3 billion in securitizations and managed portfolio risk. Created prepayment and loss
vectors to model and price deals; interviewed management teams and negotiated final terms of transactions.
• Integral in assisting senior investor in increasing profits by 100% after joining the desk.
• Assisted in managing $2 billion dollar long/short portfolio risk.
• Advised $18BN CDO program on market opportunities and trends.

Global Markets Summer Associate

Merrill Lynch & Companies, Inc -

New York, NY

June 2003 to August 2003

Evaluated potential real estate opportunities through senior mortgages, mezzanine debt, and equity investments with
Private Equity professionals.
• Researched bonds outstanding, credit profiles and client histories for potential offerings in the Debt Capital Markets
group.
• Assisted Public Finance professionals with preparation of healthcare debt offerings with aggregate values exceeding
$100 million.

Business Analyst

Goldman Sachs Group, Inc -

New York, NY

2000 to 2002

Worked with Sales Traders and Research Salespeople to develop a methodology for analyzing and quantifying
revenues generated by relationships with certain firm clients.
• Assembled and analyzed Sales & Trading investment research for a variety of products within the Equities Division.

Education

Master of Business Administration in Finance

THE WHARTON SCHOOL, University of Pennsylvania -

Philadelphia, PA

May 2004

UNIVERSITY OF VIRGINIA -

Charlottesville, VA

July 2000

Juris Doctor

EMORY UNIVERSITY SCHOOL OF LAW -

Atlanta, GA

May 2000