Marketing Manager - Database Products at Papillion

Infogroup Targeting Solutions is targeting top talent for its latest career opportunity. We are seeking a Marketing Manager to join our Omaha office.

This position is responsible for the development and execution of marketing initiatives to acquire new prospects and cross sell or up sell to existing customers for both BtoB and BtoC data offerings. This position will manage the packing and bundling of our compiled data assets into go-to-market offerings. As well as put together 30-60-90 day go-to-market plans to drive lead generation and ultimately revenue for Infogroup Targeting Solutions’ Sales Teams, ensuring plans are completed on time and within budget.

Please note: Candidates must have marketing experience from the list services or data services industry in addition to marketing automation experience.

Essential Job Functions:
1. Work with marketing and sales team members and business leaders to identify, develop, and evaluate marketing and sales lead generation programs for our compiled BtoB & BtoC data offerings.
2. Packaging vertical data offerings with go-to-market strategies and plans
3. Design marketing efforts to attract and gain new customers and cross-sell to existing customers.
4. Plan and implement multi-touch marketing programs utilizing various media.
5. Analyze customer behavior by industry and results of marketing campaigns to refine future vertical campaigns.
6. Report on return on investment of marketing campaigns.
7. Strategy for SEO and content development thought leadership such as pr, whitepapers, ebooks, infographics etc.  RequirementsKnowledge, Skill, and Abilities:
1. Ability to effectively communicate with individuals at all levels in the Company and with various business and media contacts outside of the Company in an articulate, professional manner.
2. Ability to articulate creative concepts to business leaders.
3. Ability to manage multiple projects simultaneously while meeting deadlines and maintaining quality of work.
4. Knowledge of direct marketing, online advertising, and graphic design.
5. Proven conceptual and design abilities.
6. Ability to anticipate and react quickly in a dynamic business environment.
7. Ability to understand Company strategies and apply those strategies to marketing efforts.

Education, Experience, and Certification:
1. Bachelor’s degree or equivalent required.
2. 3 to 5 years of related experience is required.
3. Previous experience in marketing management is required.

We’re revolutionizing the way companies connect with their customers and grow their businesses. Find out how you can join the movement at www.infogrouptargeting.com/about-infogroup-targeting-solutions/careers-at-infogroup-targeting-solutions. Please reference requisition number: CHIC2312.

Infogroup Targeting Solutions helps companies increase sales and customer loyalty through analytically driven consumer and business data and database marketing solutions. With exclusive access to the Data Axle™, we build multichannel solutions using contextually relevant information on 235MM individuals and 24MM businesses.

Infogroup Targeting Solutions is an Infogroup company. Infogroup’s 1,900 employees enable clients – from local businesses to the Fortune 100 – to increase sales and customer loyalty by leveraging our proprietary Data Axle™ of contextually relevant real-time information on more than 235 million individuals and 24 million businesses to deliver the complete spectrum of value added data and innovative targeted marketing solutions.

At Infogroup Targeting Solutions, our employees are directly responsible for our success. We strongly believe in rewarding employees for their initiative, teamwork and leadership. Every day, we expect our employees to ask questions, demand better solutions and challenge one another to succeed. We are constantly looking for candidates who are not only qualified and knowledgeable, but also have the drive to grow professionally. We hire dynamic individuals in variety of fields such as information technology, account management and client services, sales, marketing, administration and human resources.

Affirmative Action/EEO Policy
At Infogroup, we are committed to attracting, retaining and engaging employees from all walks of life. Diversity is an important part of our values and business operations. We are dedicated to creating an inclusive environment that promotes professional development for everyone. As part of that commitment, Infogroup does not discriminate on the basis of race, color, national origin, religion, gender, sexual orientation, age, disability, marital status, veteran status or any other prohibited basis under applicable federal, state or local law.

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www.infogrouptargeting.com/
Country: USA, State: Nebraska, City: Papillion, Company: InfoGroup.